empty
 
 
10.02.2022 07:49 PM
Disney is catching up with Netflix. What is the future of streaming?

A boost in Disney+ subscribers over the last quarter helped Walt Disney Co come close to that of Netflix Inc. However experts are worried about the future of streaming in the over-saturated market at the moment.

The first quarter brought 11.8 million subscribers to Disney+. One of the reasons for that was the release of "The Mandalorian" and "Black Widow."

But a closer look shows that a big part of that growth is the integration of Disney+ and ESPN+ with the Hulu Live service.

According to analyst Michael Nathanson, 2 million subscribers joined as a result of the integration with Hulu Live, and another 2.6 million subscribers came from Disney+ Hotstar, which brings in about $1 monthly revenue per user.

Disney's assertion of its long-term focus and expectation that the second half of the year will grow fast contrasted with Netflix's dark forecasts made last month.

Disney stocks were up by more than 5 % in early trading.

There is no question that Disney is still far behind Netflix in their total number of subscribers.

The streaming service had a total of 129.8 million subscribers in the last year since viewers had paid to watch "The Book of Boba Fett", "The Beatles: Get Back", and the Oscar-nominated animated film "Encanto".

By 2021, there were approximately 222 million paying Netflix subscribers.

Disney executives are emphasizing the importance of local content in an already oversaturated U.S. market. Rebecca Campbell was recently hired to enhance the company's international content production department.

Netflix is focusing on locally produced content. Such projects as "Squid Game" and "Lupin" attracted millions of subscribers all over the world and brought success to the company.

Christine McCarthy, Disney CFO, said that about a third of the $33 billion of total spending is for sports and the rest for content.

"With Disney+ coming to 42 more countries in the summer of 2022, the international growth story may be more important than the U.S. one," said Joe McCormack, senior analyst.
Anastasia Miller,
Analytical expert of InstaForex
© 2007-2025
Earn on cryptocurrency rate changes with InstaForex
Download MetaTrader 4 and open your first trade
  • Grand Choice
    Contest by
    InstaForex
    InstaForex always strives to help you
    fulfill your biggest dreams.
    JOIN CONTEST
  • Chancy Deposit
    Deposit your account with $3,000 and get $8000 more!
    In March we raffle $8000 within the Chancy Deposit campaign!
    Get a chance to win by depositing $3,000 to a trading account. Having fulfilled this condition, you become a campaign participant.
    JOIN CONTEST
  • Trade Wise, Win Device
    Top up your account with at least $500, sign up for the contest, and get a chance to win mobile devices.
    JOIN CONTEST
  • 100% Bonus
    Your unique opportunity to get a 100% bonus on your deposit
    GET BONUS
  • 55% Bonus
    Apply for a 55% bonus on your every deposit
    GET BONUS
  • 30% Bonus
    Receive a 30% bonus every time you top up your account
    GET BONUS

Recommended Stories

Can't speak right now?
Ask your question in the chat.
Widget callback